Princeton Brand Econometrics is a marketing engineering company that builds models which simulate the cause and effect dynamics of market initiatives of interest. PBE’s models accurately forecast the financial outcomes of different courses of action and, conversely, show how a feasible financial outcome can be achieved most efficiently.
Now, decision makers can run off unlimited numbers of plans risk free or find the optimal plan before committing real money in the real world.
Princeton Brand Econometrics simulators have been used successfully in diverse industries ranging from prescription pharmaceuticals to financial services. However, we concentrate on building client relationships primarily within the pharmaceuticals industry.
PBE’s research often challenges conventional wisdom. Go to “White Papers” to learn how.