Brand Master™ - Tactical Plan Development Software

• Forecasting
  
• "What "iffing" alternative levels for tactics that have been employed to promote the brand in the past: Details, Samples, Journals, Direct Mail, Special Events and DTC.

Market Master ™ - Dynamic Perceptual Mapping Software

• Calculates and portrays through both tables and perceptual maps the dynamic relationship between brand shares and perceptual ratings and/or attribute importance weights. This software is a break-through tool for guiding the creative process of advertising development.

HITS™ - Rep-Driven Call Planning Software (Call Value Targeting)

• This software employs individual doctor simulators developed through a Doctor-Level Call Impact Simulation. The Software enables representives to quickly create implementable call plans that maximize their bonuses and the corporation's revenues or profits.