ScriptCAST™ Tactical Plan Optimization

Many different tactical plan optimization approaches are available through ScriptCAST. For example, a ScriptCAST simulator can be used to answer questions such as:

• How many samples should we drop?
  
  
• How many details are needed to achieve some feasible market share Year I?
  
  
• What is the minimum amount of promotion needed during Year I in order to be able to achieve a certain feasible share Year V?
  
  
• Given the number of details that will be expended, how much journal advertising should be run, assuming I wish to breakeven on my ad budget?

(These examples are offered to give the reader an idea of what is possible. If is far from an exhaustive list .)

Doctor level optimization is also available through ScriptCAST. The probable prescribing behavior of each individual doctor relative to the new brand is modeled and these models are used to generate an expected value for each potential detail against each doctor. It then becomes possible to show sales representatives how to place their brand details where expected values are the greatest. Assuming that sales incentives are properly designed, this approach will simultaneously maximize reps’ bonus payouts per detail and corporate profits.

PBE’s doctor-level optimization is far superior to the quintiling and other segmentation approaches many organizations use. It will often produce an additional 10%-15% in Year I TRx’s for companies with large-to-mid-sized sales forces and even more for smaller organizations.