Deliverables
Comment: The items listed below are the standard deliverables for a ScriptCAST™
Simulation. Frequently, clients request and receive additional deliverables.:
- New brand’s maximum potential share
- Year I and Year II forecasts of TRx’s for the client’s
tactical plan
- Monthly TRx’s (if the timing of the tactical plan
is broken out in sufficient detail)
- Tabulations of doctors’ responses to each
element of the questionnaire (results are weighted to the population)
- Competitive draw, i.e., sources of the new brand’s
TRx’s)
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