ScriptCAST™

Deliverables

Comment: The items listed below are the standard deliverables for a ScriptCAST™ Simulation. Frequently, clients request and receive additional deliverables.:

  • New brand’s maximum potential share

  • Year I and Year II forecasts of TRx’s for the client’s tactical plan

  • Monthly TRx’s (if the timing of the tactical plan is broken out in sufficient detail)

  • Tabulations of doctors’ responses to each element of the questionnaire (results are weighted to the population)

  • Competitive draw, i.e., sources of the new brand’s TRx’s)
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