The Science of Profitable Business Decisions©

Princeton Brand Econometrics (PBE) is a marketing engineering consultancy.  We create computer models that simulate the cause and effect dynamics of market environments of interest.  PBE’s simulators accurately forecast the financial outcomes of different courses of action or, conversely, show how a feasible financial goal will be achieved most efficiently.

Now, decision makers can work through scores of different plans risk free or find the optimal solution before committing real money in the real world.

PBE simulators have been used successfully in diverse industries ranging from prescription pharmaceuticals to consumer package goods and financial services.  However, we have concentrated on building client relationships primarily in the pharmaceuticals industry

Princeton Brand Econometrics' research often challenges conventional wisdom. Go to "In the News" or "White Papers" to learn how.

Every month or so, PBE presents a very short copy written article on a subject we believe will be of interest to those who are interested in Princeton Brand Econometrics. Subjects presented challenge conventional wisdom and/or provide new insights. The current subject is Do You Know - “How the Impact of Drug Advertising Differs from Other Consumer Advertising"