PBE has the most extensive published in-market validation record in the industry and the smallest margin of error (see in-market validation record). Armed with PBE’s actionable deliverables, clients can better manage expectations, accurately plan production, and optimally allocate promotional resources.

 

MD-Demand/Rx Forecasts

With pinpoint accuracy, PBE forecasts new product launches, new indications, new claims, or the impact of new competitors. Learn more »

DTC Forecasts

PBE captures, models, and forecasts all 7 sources of incremental DTC business. Learn more »

Resource Allocation

PBE brings important new thinking and management tools to the mission of improving sales force productivity. Learn more »